[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/futuroom.cz\/google-ads-prinasi-podil-kliknuti-do-metrik-konkurence-v-search-kampani\/#Article","mainEntityOfPage":"https:\/\/futuroom.cz\/google-ads-prinasi-podil-kliknuti-do-metrik-konkurence-v-search-kampani\/","headline":"Google Ads p\u0159in\u00e1\u0161\u00ed pod\u00edl kliknut\u00ed do metrik konkurence v Search kampani.","name":"Google Ads p\u0159in\u00e1\u0161\u00ed pod\u00edl kliknut\u00ed do metrik konkurence v Search kampani.","description":"\u201eVypu\u0161t\u011bn\u00ed\u201c pod\u00edl kliknut\u00ed se m\u016f\u017ee pova\u017eovat za v\u00fdsledek sna\u017een\u00ed, kter\u00e9 Google zapo\u010dal ji\u017e p\u0159edstaven\u00edm metrik pozice minul\u00fd podzim, ve stejn\u00e9 dob\u011b, co metrika pr\u016fm\u011brn\u00e9 pozice se st\u00e1v\u00e1 st\u00e1le m\u00e9n\u011b u\u017eite\u010dn\u00e1. \u00a0 Aby pomohl Google inzerent\u016fm z\u00edskat trochu v\u00edce pov\u011bdom\u00ed o tom, jak si jejich textov\u00e9 reklamy vlastn\u011b vedou, zavedl metriku pod\u00edlu kliknut\u00ed do kampan\u00ed vyhled\u00e1v\u00e1n\u00ed. […]","datePublished":"2026-05-08","dateModified":"2026-05-08","author":{"@type":"Person","@id":"https:\/\/futuroom.cz\/author\/#Person","name":"","url":"https:\/\/futuroom.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/2d2e3fdaba6370eba756fb4048c695326686ff29010a0df4d58b27c20544521d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2d2e3fdaba6370eba756fb4048c695326686ff29010a0df4d58b27c20544521d?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"futuroom.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/futuroom.cz\/google-ads-prinasi-podil-kliknuti-do-metrik-konkurence-v-search-kampani\/","wordCount":629,"articleBody":"\u201eVypu\u0161t\u011bn\u00ed\u201c pod\u00edl kliknut\u00ed se m\u016f\u017ee pova\u017eovat za v\u00fdsledek sna\u017een\u00ed, kter\u00e9 Google zapo\u010dal ji\u017e p\u0159edstaven\u00edm metrik pozice minul\u00fd podzim, ve stejn\u00e9 dob\u011b, co metrika pr\u016fm\u011brn\u00e9 pozice se st\u00e1v\u00e1 st\u00e1le m\u00e9n\u011b u\u017eite\u010dn\u00e1.\u00a0Aby pomohl Google inzerent\u016fm z\u00edskat trochu v\u00edce pov\u011bdom\u00ed o tom, jak si jejich textov\u00e9 reklamy vlastn\u011b vedou, zavedl metriku pod\u00edlu kliknut\u00ed do kampan\u00ed vyhled\u00e1v\u00e1n\u00ed.\tPro\u010d by v\u00e1s to m\u011blo zaj\u00edmatReprezentov\u00e1no jako procento, pod\u00edl kliknut\u00ed je indikac\u00ed toho, kolik kliknut\u00ed vlastn\u011b va\u0161e reklamy z\u00edskaly z\u00a0celkov\u00e9ho po\u010dtu p\u0159\u00edpad\u016f, kdy Google potvrdil, \u017ee n\u011bkdo kliknul na va\u0161i reklamu. Pom\u00e1h\u00e1 to uk\u00e1zat, jak efektivn\u011b se va\u0161e reklamy zapojuj\u00ed s\u00a0u\u017eivateli v\u00a0porovn\u00e1n\u00ed s\u00a0konkurenc\u00ed. Pod\u00edl dojm\u016f, na druhou stranu, ukazuje, jak efektivn\u00ed jste v\u00a0samotn\u00e9m uk\u00e1z\u00e1n\u00ed reklam u\u017eivatel\u016fm.\u00a0Pod\u00edl kliknut\u00ed byl dostupn\u00fd v\u00a0kampan\u00edch nakupov\u00e1n\u00ed po n\u011bkolik let. Pro\u010d byl vlastn\u011b Shopping prvn\u00ed? Hlavn\u011b proto, proto\u017ee tam nen\u00ed \u017e\u00e1dn\u00e1 kalkulace pr\u016fm\u011brn\u00e9 pozice v\u00a0Google Shopping kampan\u00edch. Jak ur\u010dit\u011b podotkl Matt Lawson z\u00a0Google v\u00a0jeho \u010dl\u00e1nku o pod\u00edlu kliknut\u00ed v\u00a0Google Shopping kampan\u00edch p\u00e1r let zp\u00e1tky: \u201eP\u0159in\u00e1\u0161\u00ed to p\u0159esn\u011b ten typ post\u0159ehu, na kter\u00fd jste zvykl\u00ed z\u00a0metriky pr\u016fm\u011brn\u00e9 pozice ve va\u0161ich Google Search kampan\u00edch.\u201c\u00a0Av\u0161ak pr\u016fm\u011brn\u00e1 pozice se st\u00e1v\u00e1 \u010d\u00edm d\u00e1l t\u00edm m\u00e9n\u011b u\u017eite\u010dn\u00e1, hlavn\u011b se tak stalo po odstran\u011bn\u00ed right-rail reklam. Z\u00e1le\u017ee na po\u010dtu slot\u016f reklam dostupn\u00fdch, pr\u016fm\u011brn\u00e1 pozice 2,5 mohla vlastn\u011b znamenat to, \u017ee v\u011bt\u0161ina va\u0161ich reklam se zobrazila na spodku str\u00e1nky v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed, nap\u0159\u00edklad.\u00a0Jist\u011b si dok\u00e1\u017eete vzpomenout, \u017ee Google ned\u00e1vno p\u0159edstavil \u010dty\u0159i nov\u00e9 metriky pro kalkulaci pozice reklamy, aby vnesl daleko v\u00edce jasnosti do v\u00fdkonu reklam, co\u017e je relevantn\u00ed k\u00a0aktu\u00e1ln\u00ed pozici reklamy, na kter\u00e9 se objevuj\u00ed na str\u00e1nce v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed. \u201eNaproti obecn\u00e9mu n\u00e1zoru, pr\u016fm\u011brn\u00e1 pozice nikdy nem\u011bla plnit funkci toho, \u017ee pop\u00ed\u0161e, kde se vlastn\u011b reklama objev\u00ed na str\u00e1nce v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed. Pr\u016fm\u011brn\u00e1 pozice reflektuje po\u0159ad\u00ed, ve kter\u00e9m se va\u0161e reklama objevuje versus dal\u0161\u00ed reklamy v\u00a0t\u00e9 sam\u00e9 aukci reklam,\u201c Google tehdy vysv\u011btlil.\u00a0Pod\u00edl kliknut\u00ed je metrika konkurence, kter\u00e1 dok\u00e1\u017ee pomoci inzerent\u016fm z\u00edskat daleko hlub\u0161\u00ed post\u0159ehy, ne\u017e pr\u016fm\u011brn\u00e1 pozice je v\u016fbec schopna. Pod\u00edl dojm\u016f a pod\u00edl kliknut\u00ed funguj\u00ed jako tandem. Vysok\u00fd pod\u00edl dojm\u016f a n\u00edzk\u00fd pod\u00edl kliknut\u00ed, nap\u0159\u00edklad, pravd\u011bpodobn\u011b zna\u010d\u00ed to, \u017ee v\u00e1\u0161 rozpo\u010det a p\u0159ihazov\u00e1n\u00ed jsou vysok\u00e9, av\u0161ak va\u0161e reklamy nerezonuj\u00ed tak v\u00fdrazn\u011b s\u00a0u\u017eivateli jako reklamy va\u0161\u00ed konkurence.\u00a0\tV\u00edce o pod\u00edlu kliknut\u00ed\t\tGoogle zapo\u010dal p\u0159id\u00e1vat pod\u00edl kliknut\u00ed k\u00a0\u00fa\u010dt\u016fm a produktov\u00fd mana\u017eer Pallavi Naresh sd\u011blil, \u017ee to bude vrzy dostupn\u00e9 pro v\u0161echny Google Search kampan\u011b v\u00a0n\u00e1sleduj\u00edc\u00edch n\u011bkolika t\u00fddnech.\t\tPod\u00edl kliknut\u00ed bude dostupn\u00fd v\u00a0kampani, skupin\u011b reklam a i na \u00farovni kl\u00ed\u010dov\u00fdch slov.\t\tNaresh tak\u00e9 sd\u011blil, \u017ee inzerenti by m\u011bli pokra\u010dovat s\u00a0pou\u017e\u00edv\u00e1n\u00edm pom\u011bru prokliknut\u00ed, aby analyzovali v\u00fdkon kopie reklam ve vztahu k\u00a0ostatn\u00edm reklam\u00e1m a aby pou\u017e\u00edvali pod\u00edl kliknut\u00ed pro spat\u0159en\u00ed \u201ep\u0159\u00edle\u017eitost\u00ed pro r\u016fst kliknut\u00ed s\u00a0v\u00edce roz\u0161\u00ed\u0159en\u00edm nebo nav\u00fd\u0161en\u00ed p\u0159\u00edhoz\u016f \u010di rozpo\u010dt\u016f\u201c.                                                                                                                                                                                                                                                                                                                                                                                                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