[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/futuroom.cz\/jak-tri-seo-strategie-vybudovaly-dnesni-obry-e-komerce\/#Article","mainEntityOfPage":"https:\/\/futuroom.cz\/jak-tri-seo-strategie-vybudovaly-dnesni-obry-e-komerce\/","headline":"Jak t\u0159i SEO strategie vybudovaly dne\u0161n\u00ed obry e-komerce","name":"Jak t\u0159i SEO strategie vybudovaly dne\u0161n\u00ed obry e-komerce","description":"Nau\u010dte se zp\u016fsob, jak se mohou d\u00edky prodejc\u016fm t\u0159et\u00edch stran, backlink\u016fm a jasn\u011b definovan\u00fdm mezer\u00e1m objevit na horizontu \u00fapln\u011b nov\u00e9 SEO mo\u017enosti. \u00a0 V\u00edt\u011bzov\u00e9 v\u00a0pr\u016fmyslu e-komerce zab\u00edraj\u00ed dramatickou \u010d\u00e1st v\u0161ech prodej\u016f. S\u00e1m Amazon zab\u00edr\u00e1 okolo \u010dty\u0159icet t\u0159\u00ed procent v\u0161ech sv\u00e1te\u010dn\u00edch on-line n\u00e1kup\u016f a utr\u00e1cen\u00ed. Jak se vlastn\u011b tyto pr\u016fmysly staly tak velk\u00fdmi? \u00a0 Dnes se […]","datePublished":"2026-05-07","dateModified":"2026-05-07","author":{"@type":"Person","@id":"https:\/\/futuroom.cz\/author\/#Person","name":"","url":"https:\/\/futuroom.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/2d2e3fdaba6370eba756fb4048c695326686ff29010a0df4d58b27c20544521d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2d2e3fdaba6370eba756fb4048c695326686ff29010a0df4d58b27c20544521d?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"futuroom.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/futuroom.cz\/jak-tri-seo-strategie-vybudovaly-dnesni-obry-e-komerce\/","wordCount":948,"articleBody":"Nau\u010dte se zp\u016fsob, jak se mohou d\u00edky prodejc\u016fm t\u0159et\u00edch stran, backlink\u016fm a jasn\u011b definovan\u00fdm mezer\u00e1m objevit na horizontu \u00fapln\u011b nov\u00e9 SEO mo\u017enosti.\u00a0V\u00edt\u011bzov\u00e9 v\u00a0pr\u016fmyslu e-komerce zab\u00edraj\u00ed dramatickou \u010d\u00e1st v\u0161ech prodej\u016f. S\u00e1m Amazon zab\u00edr\u00e1 okolo \u010dty\u0159icet t\u0159\u00ed procent v\u0161ech sv\u00e1te\u010dn\u00edch on-line n\u00e1kup\u016f a utr\u00e1cen\u00ed. Jak se vlastn\u011b tyto pr\u016fmysly staly tak velk\u00fdmi?\u00a0Dnes se pokus\u00edme p\u0159ibl\u00ed\u017eit k\u00a0odpov\u011bdi na tuto ot\u00e1zku skrze hled\u00e1\u010dek SEO. \u010c\u00edm to je, \u017ee si dne\u0161n\u00ed str\u00e1nky e-komerce po\u010d\u00ednaj\u00ed tak dob\u0159e v\u00a0internetov\u00fdch vyhled\u00e1va\u010d\u00edch a co se od nich m\u016f\u017eeme nau\u010dit.\u00a0\tZam\u011b\u0159en\u00ed se na katalogov\u00e9 velikosti a prodejce t\u0159et\u00edch stran\tAmazon je dominuj\u00edc\u00edm prost\u0159ed\u00edm e-komerce pro spoustu nejr\u016fzn\u011bj\u0161\u00edch d\u016fvod\u016f, ale jeden z\u00a0t\u011bch nejm\u00e9n\u011b zmapovan\u00fdch je jednodu\u0161e to, jak extenzivn\u00ed je vlastn\u011b jeho katalog, pokud jej porovn\u00e1me s\u00a0ostatn\u00edmi on-line prodejci a inzerenty. Jeden z\u00a0d\u016fvod\u016f, pro\u010d je vlastn\u011b katalog Amazonu tak obrovsk\u00fd, je pr\u00e1v\u011b d\u00edky prodejc\u016fm t\u0159et\u00edch stran (Third party sellers).\t\u00a0\tA popravd\u011b, dle prvn\u00edho kvart\u00e1lu roku 2018, jednotky produkt\u016f prodan\u00fdch prodejci t\u0159et\u00edch stran \u010din\u00ed asi pades\u00e1t dva procent v\u0161ech prodej\u016f na Amazonu.\tV\u00a0roce 2017 tyto prodeje dos\u00e1hly z\u00e1vratn\u00fdch t\u0159icet dva miliard v\u00a0obratu, velmi signifikantn\u00ed polo\u017eka v\u00a0sto osmdes\u00e1ti miliardov\u00e9m obratu Amazonu ka\u017ed\u00fd rok.\t\u00a0\tNab\u00edzen\u00edm velmi \u0161irok\u00e9ho v\u00fdb\u011bru bylo v\u017edycky st\u0159edobodem strategie Amazonu, velmi kritick\u00e1 \u010d\u00e1st toho, co intern\u011b nazvali \u201eThe Virtuous cycle\u201c (dan\u00fd odkaz na Youtube je na jedny z\u00a0vide\u00ed Amazonu \u201eUvnit\u0159 Amazonu\u201c, Youtube kan\u00e1lu pro zam\u011bstnance).\tProdejci t\u0159et\u00edch stran byly v\u017edycky kritickou a d\u016fle\u017eitou sou\u010d\u00e1st\u00ed byznys modelu Amazonu a tak\u00e9 zp\u016fsob, jak\u00fdm se neust\u00e1le zved\u00e1 v\u00fdb\u011br a v\u00a0posledn\u00ed \u0159ad\u011b se tak\u00e9 redukuj\u00ed ceny jako protiv\u00e1ha. To vytvo\u0159ilo jist\u00fd flywheel effect, kter\u00fd dovolilo spole\u010dnosti vyr\u016fst do tak masivn\u00edch rozm\u011br\u016f, jako je tomu dneska.\t\u00a0\tZ\u00a0perspektivy SE je nab\u00edzen\u00ed masivn\u00ed katalogov\u00e9 selekce znamen\u00edm toho, \u017ee c\u00edl\u00edte na daleko v\u00edce on-line po\u017eadavk\u016f. \u010c\u00edm v\u00edce zna\u010dek nab\u00edz\u00edte na prodej, pro v\u00edc zna\u010dek se va\u0161e str\u00e1nka ohodnot\u00ed v\u00a0internetov\u00fdch vyhled\u00e1va\u010d\u00edch. \u010c\u00edm v\u00edce produkt\u016f nab\u00edz\u00edte, t\u00edm v\u011bt\u0161\u00ed provoz se v\u00e1m poda\u0159\u00ed zachytit na va\u0161\u00ed str\u00e1nce.\t\u00a0\tZaveden\u00edm produktov\u00e9 selekce do samotn\u00e9ho j\u00e1dra jako kl\u00ed\u010dov\u00fd aspekt byznys modelu Amazonu, se stal Amazon s\u00e1m jedn\u00edm z\u00a0dominuj\u00edc\u00edch on-line prodejc\u016f, kter\u00fd dosahuje z\u00e1vratn\u00fdch \u010dty\u0159icet t\u0159i procent ve\u0161ker\u00fdch on-line prodej\u016f a n\u00e1kup\u016f.\t\u00a0\tZnamen\u00e1 to, \u017ee ka\u017ed\u00e1 e-komer\u010dn\u00ed str\u00e1nka, kter\u00e1 douf\u00e1 v\u00a0roz\u0161\u00ed\u0159en\u00ed jejich provozu hled\u00e1n\u00ed, by si m\u011bla zm\u011bnit zam\u011b\u0159en\u00ed ve\u0161ker\u00e9 jejich pozornosti na neust\u00e1le roz\u0161i\u0159ov\u00e1n\u00ed jejich produktov\u00e9ho katalogu a m\u011bla by za\u010d\u00edt otev\u00edrat jejich dve\u0159e prodejc\u016fm t\u0159et\u00edch stran? Ur\u010dit\u011b ne. Pokud by ka\u017ed\u00e1 str\u00e1nka ud\u011blala z\u00a0tohohle j\u00e1dro jejich byznys modelu, ze samotn\u00e9 p\u0159irozenosti by to zp\u016fsobilo sp\u00ed\u0161e opa\u010dn\u00fdm zp\u016fsobem a mohlo by to naru\u0161it ostatn\u00ed byznys c\u00edle a dokonce i va\u0161e unik\u00e1tn\u00ed propozice nakupov\u00e1n\u00ed.\t\u00a0\tAv\u0161ak i p\u0159es to v\u0161echno, velikost katalogu je velmi d\u016fle\u017eitou oblast\u00ed r\u016fstu pro v\u0161echny str\u00e1nky e-komerce, kter\u00e9 by m\u011bly d\u00e1vat nemal\u00fd pozor, aby je nezanedbali. Nav\u00edc k\u00a0jist\u00e9mu obecn\u00e9mu r\u016fstu v\u00a0selekci produkt\u016f, by se tak\u00e9 konkurenti mohli zkusit zam\u011b\u0159it na daleko v\u00edce neprob\u00e1dan\u00fdch nebo nevyzkou\u0161en\u00fdch zp\u016fsob\u016f jak r\u016fst, jako je nap\u0159\u00edklad roz\u0161i\u0159ov\u00e1n\u00ed jejich selekce pro inkluzi exkluzivn\u00edch nebo unik\u00e1tn\u00edch produkt\u016f. Av\u0161ak SEO lekce je st\u00e1le stejn\u00e1 = je tu ur\u010dit\u00fd limit pro to, kolik po\u017eadavk\u016f m\u016f\u017eete zac\u00edlit, kdy\u017e samotn\u00e1 va\u0161e selekce produkt\u016f je limitovan\u00e1.\t\u00a0\tZ\u00edsk\u00e1v\u00e1n\u00ed odkaz\u016f ze\u00a0sebest\u0159ednosti ostatn\u00edch\tAmazon m\u016f\u017ee b\u00fdt t\u00edm, kter\u00fd dost\u00e1v\u00e1 nejv\u00edce prostoru v\u00a0m\u00e9di\u00edch, av\u0161ak EBay m\u00e1 velmi dlouhou historii \u00fasp\u011bch\u016f a je st\u00e1le druh\u00fdm nej\u00fasp\u011b\u0161n\u011bj\u0161\u00edm americk\u00fdm on-line obchodn\u00edkem, co se t\u00fd\u010de obratu, nebo\u0165 vyn\u00e1\u0161\u00ed ro\u010dn\u011b zhruba dev\u011bt miliard dolar\u016f za rok.\tI p\u0159es to, \u017ee se objevil na sc\u00e9n\u011b o rok pozd\u011bji po Amazonu, eBay byl schopen z\u00edskat si pro sebe vlastn\u00ed \u010d\u00e1st trhu a ud\u011blat si na n\u011bm jm\u00e9no a ud\u011blal to hlavn\u011b t\u00edm, \u017ee si \u201evyp\u016fj\u010dil\u201c koncept Amazonu prodejc\u016f t\u0159et\u00edch stran a dostal jej je\u0161t\u011b d\u00e1l. Jak je jist\u011b v\u011bt\u0161ina z\u00a0v\u00e1s obezn\u00e1mena, eBay je platforma, kter\u00e1 je vybudov\u00e1na \u00fapln\u011b na prodejc\u00edch t\u0159et\u00edch stran a je tedy m\u00edstem, kde si mohou lid\u00e9 p\u0159ihazovat k\u00a0nejr\u016fzn\u011bj\u0161\u00edm p\u0159edm\u011bt\u016fm, kter\u00e9 jsou prod\u00e1v\u00e1ny ostatn\u00edmi u\u017eivateli. Tato platforma od t\u00e9 doby expandovala a zahrnula tak\u00e9 p\u0159\u00edm\u00e9 n\u00e1kupy a ti nejlep\u0161\u00ed obchodn\u00edci se z\u00a0n\u011bjak\u00fdch gar\u00e1\u017eov\u00fdch prodej\u00ed posunuli a\u017e do opravdov\u00e9ho byznysu se v\u0161\u00edm v\u0161udy.\t\u00a0                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak t\u0159i SEO strategie vybudovaly dne\u0161n\u00ed obry e-komerce","item":"https:\/\/futuroom.cz\/jak-tri-seo-strategie-vybudovaly-dnesni-obry-e-komerce\/#breadcrumbitem"}]}]