[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/futuroom.cz\/sport-jako-byznys\/#Article","mainEntityOfPage":"https:\/\/futuroom.cz\/sport-jako-byznys\/","headline":"Sport jako byznys","name":"Sport jako byznys","description":"Nen\u00ed to tak d\u00e1vno, kdy byl fotbal zn\u00e1m jen jako z\u00e1bava, kdy se se\u0161la parta lid\u00ed, aby si zakopali, st\u0159\u00edleli do sebe m\u00ed\u010dem, dali p\u00e1r g\u00f3l\u016f, prov\u00e1d\u011bli r\u016fzn\u00e9 triky. D\u011bti se se\u0161ly na zamrzl\u00e9m rybn\u00edce se star\u00fdmi hokejkami a o\u0161oupan\u00fdmi bruslemi, puk mo\u017en\u00e1 ani nem\u011bly, ale stejn\u011b m\u011bly o z\u00e1bavu n\u011bkolik hodin postar\u00e1no. Mysl\u00edm, \u017ee […]","datePublished":"2019-08-26","dateModified":"2019-08-26","author":{"@type":"Person","@id":"https:\/\/futuroom.cz\/author\/#Person","name":"","url":"https:\/\/futuroom.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/2d2e3fdaba6370eba756fb4048c695326686ff29010a0df4d58b27c20544521d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2d2e3fdaba6370eba756fb4048c695326686ff29010a0df4d58b27c20544521d?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"futuroom.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/futuroom.cz\/wp-content\/uploads\/img_a353107_w3355_t1567334442.jpg","url":"https:\/\/futuroom.cz\/wp-content\/uploads\/img_a353107_w3355_t1567334442.jpg","height":0,"width":0},"url":"https:\/\/futuroom.cz\/sport-jako-byznys\/","wordCount":444,"articleBody":"Nen\u00ed to tak d\u00e1vno, kdy byl fotbal zn\u00e1m jen jako z\u00e1bava, kdy se se\u0161la parta lid\u00ed, aby si zakopali, st\u0159\u00edleli do sebe m\u00ed\u010dem, dali p\u00e1r g\u00f3l\u016f, prov\u00e1d\u011bli r\u016fzn\u00e9 triky. D\u011bti se se\u0161ly na zamrzl\u00e9m rybn\u00edce se star\u00fdmi hokejkami a o\u0161oupan\u00fdmi bruslemi, puk mo\u017en\u00e1 ani nem\u011bly, ale stejn\u011b m\u011bly o z\u00e1bavu n\u011bkolik hodin postar\u00e1no.Mysl\u00edm, \u017ee pokud by se n\u011bkdo t\u0159eba z\u00a0patn\u00e1ct\u00e9ho stolet\u00ed probral v\u00a0t\u00e9to dob\u011b, nesta\u010dil by se divit, jak\u00e9 sporty dnes jsou. Honit se na kon\u00edch a lovit zv\u011b\u0159, to u\u017e je d\u00e1vno pase. Jak\u00fdm zp\u016fsobem bych mu ale vysv\u011btlila, \u017ee dnes vyd\u011bl\u00e1vaj\u00ed sportovci ro\u010dn\u011b n\u011bkolik stovek mili\u00f3n\u016f za to, \u017ee d\u011blaj\u00ed to, co je bav\u00ed. T\u00edm ur\u010dit\u011b nechci zleh\u010dovat \u010di podce\u0148ovat pr\u00e1ci sportovc\u016f, jejich povol\u00e1n\u00ed si oni sami vybrali a ur\u010dit\u011b si v\u0161echny sv\u00e9 odm\u011bny zaslou\u017e\u00ed, proto\u017ee na vrchol je cesta trnit\u00e1.Zp\u011bt k\u00a0financ\u00edm, dnes nen\u00ed povinnost\u00ed, aby v\u011bt\u0161inov\u00e9 p\u0159\u00edjmy vrcholov\u00fdch sportovc\u016f byly tvo\u0159eny pr\u00e1v\u011b jejich zam\u011bstn\u00e1n\u00edm. Japonsk\u00fd tenista Kei Nishikori uv\u00e1d\u00ed, \u017ee mnohem v\u00edce ne\u017e tenis, mu vyd\u011bl\u00e1vaj\u00ed spolupr\u00e1ce. Jsou po n\u011bm pojmenov\u00e1ny t\u0159eba \u0161pagety, nebo r\u016fzn\u00e9 n\u00e1poje. Tento styl reklamy je velmi p\u0159\u00edv\u011btiv\u00fd.N\u011bkter\u00fdm ur\u010dit\u011b p\u0159ipad\u00e1 bizarn\u00ed, \u017ee si fotbalista vyd\u011bl\u00e1 takovou sumu jen t\u00edm, \u017ee jde p\u00e1rkr\u00e1t denn\u011b na stadion nebo do posilovny, s\u00a0dal\u0161\u00edmi nad\u0161enci n\u011bco natr\u00e9nuje, pot\u00e9 nastoup\u00ed do z\u00e1pasu a v\u00a0lep\u0161\u00edm p\u0159\u00edpad\u011b pom\u016f\u017ee t\u00fdmu k\u00a0v\u00fdh\u0159e i svou mali\u010dkost\u00ed. Tenista vlastn\u011b tak\u00e9 jen odehr\u00e1v\u00e1 m\u00ed\u010dek p\u0159es s\u00ed\u0165, hokejista se hon\u00ed za pukem, \u017eokej jezd\u00ed na koni, sprinter b\u011bh\u00e1, \u2026 takhle by se dalo mluvit o ka\u017ed\u00e9m sportovci. Je t\u0159eba si uv\u011bdomit, jak\u00e9 \u00fasil\u00ed tomu sportu v\u011bnuje pr\u00e1v\u011b jedinec, kter\u00fd si za to vyd\u011bl\u00e1v\u00e1 na sv\u00e9 \u017eivobyt\u00ed a jedinec kter\u00fd ka\u017edou ud\u00e1lost skvostn\u011b okomentuje.D\u011btstv\u00ed ka\u017ed\u00e9ho vrcholov\u00e9ho sportovce vypadalo velmi nudn\u011b, jen tr\u00e9ninky, \u017e\u00e1dn\u00e9 z\u00e1bavy s\u00a0alkoholem, proto\u017ee druh\u00fd den d\u00edt\u011b \u010dekal d\u016fle\u017eit\u00fd z\u00e1pas. Sportovci sami \u0159\u00edkaj\u00ed, \u017ee finance vlo\u017een\u00e9 do sportu v\u00a0d\u011btstv\u00ed se v\u00e1m p\u0159i tro\u0161e talentu vr\u00e1t\u00ed b\u011bhem n\u011bkolika t\u00fddn\u016f na vrcholu.                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Sport jako byznys","item":"https:\/\/futuroom.cz\/sport-jako-byznys\/#breadcrumbitem"}]}]